The Institute of Banking commissioned us to design the introduction of their new Strategic Plan 2018 – 2023 ‘Empowering Your Future’. The new strategy is one of significant ambition and investment by the Institute as they respond to the fast changing financial services industry. To reflect this, the Institute wanted to communicate the Strategic Plan in a dynamic and arresting manner, while also highlighting their digital bias and credentials.
To achieve this ambition we designed and built a micro-website to circulate the new Strategic Plan to their 32,500 members online, while also producing a limited print edition for their corporate clients. The print edition featured commissioned photography and graphic illustrations and was produced on premium Fedrigioni stock, in large format, bound with contrasting coloured thread, French folds and smaller tip-ins.
Reaction to the presentation of the Strategic Plan has been very positive and has been well received by all the Institutes clients with many complimenting the unique design. The design has also won two awards at the 2019 Irish Print Awards.