Ennis Butcher recipe cards

Designed by Scott Burnett, Seán Mongey and Andrew McNamee at Aad

Photographer: Mike O'Toole

Food Stylist: Anne Marie Tobin

Ennis Butcher offers the care and craft of traditional shops with the choice and world-view of a contemporary business. To help them communicate this and their range of quality produce we designed a series of collectable recipe cards. The format and use of a variety of display typefaces were both informed by the vernacular of family circle and small business marketing from the 60's and 70's. We balanced the nostalgic with contemporary details, in the recipes chosen, design and production of the cards.