Designed by Emily Kirkman and Danilo Fanes at IDEA

Categories: Identity

Industry: Corporate

Escher Group’s brand and marketing collateral needed a complete revamp to not just enhance their brand relevance and perception but to highlight their unrivalled knowledge of the postal industry. Their mantra is ‘We bring solutions to anyone, anywhere’, we were tasked with leading this refresh.

We humanised the brand (which hadn’t been changed since 1989) logo and marketing materials by incorporating friendly illustrations that replaced traditional text and bullet layouts. A palette of green and blue showcases a crisp, clean aesthetic, while a lower case logo brings Escher’s brand into a more modern era.