EU Presidency Identity (2012)

2012 Selection

Designed by Susan Carberry and Ruth Martin at Red Dog

Categories: Identity

This was a unique project in the sense that the Irish public got the opportunity to choose their favourite from the four logo options we designed for Ireland's 2013 EU Presidency. The chosen logo creates a fluid, unified shape, with each 'E' working in harmony, reflecting the ambition of a united, effective Presidency.

Throughout Ireland's EU Presidency, the logo could be spotted all over the city. As Dublin Castle was the official headquarters for Ireland's Presidency, we designed environmental graphics for the buildings and entrances. Elsewhere, the logo could be found on promotional items, outdoor posters, flags, the packaging for the Irish hand-knitted scarves, and even on the infamous necktie that caught the attention of Irish media for a moment or two in January 2013…