eumom is Ireland’s leading parenting community. A brand with unrivalled history, multiple channels and a widespread diverse audience.

13 years since its inception, with competition on the increase, the brand needed to be re-examined, repositioned and redefined.

From the start, we set about getting to the heart of the brand, communicating eumom’s core focus of being intrinsic to family life, connecting and engaging with today’s generation of modern busy lives. A revitalised flexible identity was created to communicate a brand that is real, alive and full of warmth. The identity and toolkit were pit to use over internal collateral, new packs for new moms and ICAN were able to successfully flex it over a new web design.