2015 Selection

Designed by David Wall and Conor Nolan at WorkGroup

Categories: Identity

Industry: Commercial

Website: everards.ie/

Everards works with individuals and organisations, providing a tax consultancy service which allows them to take control of their finances. Each client receives a personal and dedicated service, determining the most tax-efficient methods of wealth distribution, tailored to suit their specific circumstances and requirements.

Having built a loyal contingent of clients through word-of-mouth and referrals, the opportunity had presented itself for the business to clarify how its offering was articulated. This clarity should provide a platform to grow the business as named financial products were added to the core offering.

The Everards logo is at the heart of the broader identity, and shares its focus on a simple and refined visual palette, excited with a sense of detail, quality and clarity. The robust simplicity of the marque recalls notions of security and reliability. The simple overlapping shapes speak to a clarity and straightforwardness not often associated with the world pensions and and tax consultancy.