Féile Na Gréine 2025

Féile na Gréine, an independent Limerick music festival, partnered with Piquant for its 2025 edition, themed Heady Days. The challenge was to visualise the festival's beautifully chaotic community and unapologetic DIY spirit. Piquant developed a dynamic brand system rooted in creative cartography, utilising a typographic motion system that functions as a morphing map of emotional and communal experiences across the city.

The campaign prioritised raw authenticity, blending motion typography with handheld phone footage to ground the brand in real, unpolished moments. This digital-first identity was supported by tactile physical touchpoints, including a printed programme on uncoated stock featuring gold ink and a unique asymmetrical fold.

The results were undeniable: all ticketed events sold out within ten minutes, social engagement rose by 20%, and attendance reached over 4,000. By translating the festival’s frenetic energy into a cohesive visual language, the project successfully captured the essence of DIY placemaking and drove unprecedented community engagement.