Ferguson Associates (2014)

Designed by Gerard Fox at BrownEnvelope

Categories: Identity

Industry: Commercial

Tags: Stationery

Established by Liam Ferguson in 1989, Ferguson Associates is an office that offers genuinely independent financial advice and brokerage. The core focus of Liam's business is to translate impenetrable financial complexity into simple digestible information for his clients benefit.

Liam is also a well respected commentator in his sector, often contributing informed and accessible articles on personal finance to the Sunday Times, Sunday Business Post and Sunday Independent.

When asked to develop a new visual identity for the business, the challenge lay in foregrounding the company's unusually open and transparent culture; essential differentiation against a much maligned and discredited financial industry. Type, colour, mark and copywriting were all considered in conveying a warm and accessible set of visual elements to echo Liam's own personable and trustworthy ethos.

Phase 1 Deliverables above: Visual identity, Tagline [Financial Clarity] and associated print matter. A comprehensive new website [Phase 2, not submitted above] is also scheduled for launch later in the year.