Fíon Eile

Fíon Eile (“Another Wine”) is a neighbourhood wine shop and community space on the North Circular Road in Phibsboro, founded by Paul Gartland and Sinéad McCarthy. Friendly, independent, and unpretentious, it’s a place where curiosity is encouraged and good wine is made approachable.

Having stepped away from senior roles at Chapter One and Hawksmoor, Paul and Sinéad set out to create the kind of local wine space every neighbourhood deserves. The visual identity draws on familiar Irish ideas of welcome and hospitality, expressed through a bold typographic system, wine-led colour palette, and playful, conversational copy. Lettering for the mark was directed by Post Studio, with penmanship by Max Phillips of Signal Foundry.

We delivered an end-to-end system across packaging, merch, ecommerce, point of sale, and social.