Fish Shop (2015)

2015 Selection

Designed by Colin Farmer, Noelle Cooper, Chris Fullam and Neasa Ronayne at Unthink

Photographer: Steven McCullagh

Categories: Identity

Tags: Food and drink


A move to a more permanent city centre home, prompted the need for an update to the Fish Shop identity. Inspired by their street food background and ethos of doing the simple things well, we created a hand crafted mark. The icon is an attempt to reduce their core offering to its most simple manifestation. The website and printed material continued this theme, using a combination of materials which reflected the informal atmosphere.