Copywriter: Joanne Mc Laughlin
Iconography: Cathy Hogan
Video Production: Tiny Ark
Photography: Laurence J McMahon
With a second generation breath testing device incoming, FoodMarble sought to refresh their existing brand to better reflect their core values. We undertook a number of online workshops with their internal teams, with a specific focus on strategy and brand positioning. The brand palette was expanded, developing a more human tone, which acknowledges their customers’ emotional needs and highlights the positive impact their system can achieve. A web-based brand guidelines were developed allowing internal and external teams to access insights and assets.
We designed a broad range of materials, from packaging and associated literature to a fully responsive e-commerce website. The typography and graphic elements were flexible and allowed the quirkiness to be dialed up or down depending on the nature of the message. We commissioned Cathy Hogan to develop a bespoke suite of over a hundred hand-drawn icons. Promotional photography and video was produced in collaboration with Tiny Ark and Laurence J McMahon.