Foods of Athenry Brand

Foods of Athenry, an award-winning, free-from bakery with a 20-year heritage, faced a significant challenge: a digital presence that didn’t reflect the premium quality of their offering. Despite partnerships with major retailers, their online identity was "not shouting loud enough," hindering both B2B and B2C growth.

Piquant bridged this gap with a strategic rebrand that repositioned the bakery as a digital powerhouse. Through collaborative workshops, we codified the brand’s core value: delivering premium, natural ingredients without compromising on taste. The transformation featured a bold new visual identity, including a vibrant colour palette and whimsical illustrations, while evolving the logomark to retain established brand equity.

The centrepiece is a high-performance website designed for seamless navigation and storytelling. By translating the brand’s authentic, farm-born origin into a modern digital experience, Piquant empowered Foods of Athenry to differentiate its offering and justify its price point. The result is a loud, proud, digital flagship that finally matches the quality of their products and drives future market growth.