2018 Selection

Designed by Rachel Kerr and Dan Eames at CI Studio

Photographer: Charlie Joe Doherty

Photographer: Amy J Robinson

Creative Director: Mel O'Rourke

Categories: Identity

Industry: Commercial

Tags: Fashion

Forester is an Irish vegan fashion brand that balances style, performance and sustainability. They launched their rebrand in 2018 along with a range of vegan leather watches to accompany existing plant-based leather wallets, bags, and belts. We designed a new brand identity and a relaunched press pack for distribution across web, social and print.

The simple hand-drawn F monogram is representative of a tree and re-enforces the pared back and beautiful nature of their products while the sans serif logotype gives the identity its strength of name.

A pioneer of new and innovative materials, Forester now presents a hand-crafted identity that communicates its founders’ mission to find sustainable fabric alternatives. It is adaptive to, and complementary of the varied fabrics and textures that continue to emerge across the Forester range.