Gallery9 [2015]

Designed by George Beattie at Indigo & Cloth

Categories: Website

Tags: Fashion / Interactive


Established in 2013, Gallery 9 is a unique retail project which showcases a curated collection of the most exciting designers in women's fashion. Founded by Niamh McCoy, whose background is in interior architecture, shares her personal aesthetic in both the store and the collection.

Gallery9 approached us with the task of communicating this aesthetic approach in a web experience to promote themselves online. Our role was to create a bespoke visual identity and online presence for a unique, Irish retail outlet.

We introduced people to the brand and gave an overview of the physical store and present collections. The main feature of the site is a custom scrolling system which allows images to breeze by each other revealing brands and giving the user a sense of the stores overall aesthetic.