Game Changer

Game Changer is a partnership between Ruhama, the GAA and White Ribbon Ireland, supported by the LGFA and Camogie Associations. Game Changer tackles domestic, sexual and gender-based violence (DSGBV) through sport. 

Through a highly collaborative process with the project partners, we developed the campaign name Game Changer and created materials including videos, printed materials and programmes, a dedicated website along with club merchandise. Our design and messaging harness the visual language and values of GAA to create interest and promote positive engagement and participation. continues to develop—enabling sporting organisations and clubs combat sexual harassment, abuse and violence.