Gaming for inclusion

2022 Selection

Designed by Isabelle McCarthy at Zero-G

Design & Motion: Rob O'Reilly (Zero-G)

Sound Design: Mutiny Studios

Categories: Promotional / Social Media / Screen

Industry: Charitable

Tags: Campaign

Special Olympics were looking to develop a new look & feel for their Gaming for Inclusion program - an annual e-sports event encouraging gamers with and without intellectual and developmental disabilities to connect, compete and learn from each other.   

We helped the Special Olympics team create a fresher, edgier voice that imagined a future where inclusion and diversity were a given, and the only thing that mattered was sweet, sweet victory. A world where gamers of all abilities are united in a common goal: playing for the love of the game. Playing with purpose. Playing to win

To communicate this vibrant and energetic message, we created a range of assets including banners and ads for web and social, motion assets for video, and branded merchandise.