Gartan Brand Identity
Designed by Rob O'Reilly at Scale
Design: Rob O’Reilly, Scale
Strategy: Michelle Morris, Morris Communications
Copywriting: John Milne
Categories: Identity
Who:
Gartan Technologies provide flexible workplace time management software to meet specific requirements. Adapting the software to unusual working schedules in the fire and rescue services.
Why:
The objective of the rebrand was to broaden the scope of their client base to include other sectors. The new identity had to convey what they do but in an approachable human way. The two strongest values that came to the fore were ‘customised’ and ‘human.’
