Generation Pride Campaign 2025

Piquant partnered with ShoutOut, Ireland’s national LGBTQ+ youth organisation, to launch Generation Pride, a national campaign celebrating the community’s trailblazers while inspiring younger generations. The project aimed to bridge the gap between historical legacy and contemporary identity through authentic, story-driven content.

The campaign centred on eight high-profile ambassadors, whose experiences were captured through professional photography and cinematic video production. We developed a vibrant scrapbook and yearbook aesthetic, creating a flexible visual identity that felt personal, nostalgic, and inclusive. To ensure maximum reach, the team delivered a comprehensive digital strategy, including social media templates and a content calendar optimised for TikTok, Instagram, and YouTube.

By turning individual stories into a cohesive national movement, Generation Pride successfully amplified diverse voices and boosted visibility for ShoutOut’s mission. The result was a visually striking, shareable experience that fostered deep community engagement and established a powerful digital legacy for Ireland’s LGBTQ+ community.