Gill Opticians is a 40 year old Independent opticians offering exceptional eyecare, luxury frames and sunglasses with premium Carl Zeiss lenses. A monogram using the business initials provided the inspiration for creating a logotype that mirrored a frame shape. The simplicity of the letter forms gave the new brand a minimal look and feel which was essential to casting the brand in a new modern light. The choice of font again pointed to the name. We wanted to use a font that had its inception steeped in history but had also come through a revamp - Gill Sans Nova was an obvious choice. Its clear simple letter forms mirrored that of the logotype giving the brand a contemporary feel.
Once the identity was in place we then developed a voice for the brand that could be communicated in online and printed promotions. This included the Gill Opticians website as well as styles for original photography and how the brand would work in advertising space. We developed an advertising campaign that was used as a launch platform for the new business and website and was rolled out along the public transport media sites between Dalkey and Clontarf.