Glass Wall


Designed by Arron Croasdell at ACID

Categories: Identity

Industry: Cultural

Tags: Typography / Illustration / Programme / Theatre / Icons


Glass Wall Productions was set up in 2018 by a pair of friends because of their innate love for theatre and film. They wanted to share their unique process of creating characters and for the audience to feel as though they are watching a real situation unfolding.

A glass wall allows the viewer to both be separate and fully take in the performance. The spotlight shape of the logo is used to convey connecting & focus whilst hinting at the vibrancy of the many characters and performances on display.

It was important for the visual identity to be flexible enough to allow the tone and personality of each performance to take centre stage.