Glencarin Gate Branding

In an enclave central to Ireland’s cultural, architectural, and diplomatic history, Glencairn Gate is a new residential development where legend comes to life. Our task was to create a brand that could capture how special this new Dublin scheme is.

BUILT TO ENDURE

Glencairn Gate’s residents will span every stage of life from first-time buyers to down-sizers. Our challenge was to build the brand platform around what they have in common. The positioning – Open Up to Forever Found – communicates the timeless nature of the development and encourages potential buyers to take a different perspective on the area.

 SENSING IS BELIEVING

Three principles, Generous, Graceful and Eternal, informed the brand identity. It draws on every sense to bring Glencairn Gate to life. The textures used throughout are inspired by the iron bars of the gate itself, the stone walls and the marble within. 

THE GROUNDS OF GLENCAIRN GATE

Glencairn Gate’s logo and typeface balance a natural sophistication with heritage. Photography is warm and welcoming, reflecting the essence of the golden hour. And the use of onomatopoeia in language brings to mind the life experience at Glencairn Gate.