Global Ambition Brand Identity


Designed by Eamonn Hall and Robin Fuller

Design Direction: Stephen Kiernan

Photography: Matthew Thompson

Illustration: Arunas Kacinskas

Categories: Identity

Industry: Corporate

Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets. They work with Ireland’s most ambitious entrepreneurs and businesses to help them scale and achieve their Global Ambition.

The Global Ambition graphic system uses a palette of shapes, strokes and colours which can be combined to create unique compositions while maintaining a recognisable and coherent visual identity. The shapes themselves are graphic representations of the three key supports that Enterprise Ireland offer - Funding, Expertise & Network.

A large scale branding project involving many stakeholders, the Global Ambition brand identity is a sophisticated, robust and flexible design system that underpins Enterprise Ireland's domestic communications.