Grab life with both hands

Grab is a super app based in the South East Asian market and it employs 40,000 people across 13 locations - each team with separate employer brands and comms. As a result of their rapid growth, Grab had no distinct employer branding and no way to create compelling talent journeys. The ask was to create a new consolidated employer brand identity that was aligned with Grab’s consumer-facing brand, but could bring their unique employer value proposition to life.

We developed the employer brand line “Grab life with both hands” which illustrates Grab’s message and mission to empower everyone to create a better life for themselves. The brand is centred around photography-led visual storytelling of 'Grabbers' living life, in and outside of the office, doing the things they care about the most. As part of the launch we developed employee videos, blogs, social posts, swag, environmental graphics and a careers website.