We were briefed to reimagine and redesign Arthur's Bar on the 5th floor of the Guinness Storehouse as part of our project to reinvigorate the food and drink outlets at the venue. Arthur's was to be recast as 'the Brewer's bar' focusing on the skill of the Guinness Master Brewers across the generations.
We began by creating a modern interpretation of a Brewers' mark / stamp housing the name and signature of the original Master Brewer, Arthur Guinness. We worked to imbue the space with the spirit of the Master Brewer; from hanging brew boards (telling the story of the different varieties of Guinness available) to facts applied to exterior tiled walls. We were invited to view the Guinness Archive and pick appropriate items to hang in the space. Therefore, the newly designed elements we created had to sit well alongside archive pieces and build a story through the space.
The exterior walls in the unit are original and therefore are listed so we needed to apply signage in sympathetic materials that could be easily removed at a later date. Other materials and techniques used, such as leather, reclaimed wood, metal chains and hand-painting, were sympathetic to the building and the theme.