HaloCare – Brand Identity

2020

Designed by Ciara Curtin at AKGraphics

Categories: Promotional / Print / Identity

Industry: Commercial

Tags: Advertising

Halocare is an innovative new Irish software company who provide cutting edge medical technology solutions aimed at empowering older people to live longer, healthier and more connected lives in their own homes. They are passionate about protecting the independence and dignity of older people, allowing them to age in place and continue to enjoy their day-to-day lives.

In today’s world, creating innovations that connect and improve quality of life at home is more important than ever.

HaloCare claims its technology, for tracking movement and health data in the home with live medical monitoring, will revolutionise senior care. This technology was driven by the impact of the covid-19 pandemic. Taoiseach Micheál Martin, TD, said it was “heartening” to see innovations such as HaloCare emerge from the Covid-19 crisis, and that he welcomes companies that provide “wider and deeper support for older and vulnerable people”.

We had the pleasure of creating the brand identity, corporate stationery, brand guideline and full-page advertisements for Halocare. When creating the brand identity, it was important that we developed an identity that resonated with older generations. Many brands aimed at older generations can be sterile and clinical which is why it was essential that our brand identity invoked feelings of comfort and warmth for our target audience.

To achieve this, we used people in the icon to create the love heart shape with two interconnected colours. These symbolise both people and connection – two very important elements for HaloCare as a brand. We also incorporated an abstract Halo as a nod to the brands name. The font choice is soft, friendly and easy to read while giving a caring and friendly feel.

HaloCare is dedicated to improving the lives of their users, that’s why we put people at the core of their brand identity.