Hang Tough Rebrand (2018)


Designed by Colin Farmer, Noelle Cooper and Aidan Moore at Unthink

Categories: Identity

Industry: Commercial

Hang Tough is a Dublin-based fine art print and bespoke framing specialist. A move to a larger workshop and gallery space prompted a brand refresh. We refined the existing wordmarque, and expanded the brand to include a new monogram, which was particularly suitable as their focus shifts to more fine art & restoration clientele.

We were inspired by the materials and techniques used, especially the variety of frame profiles available. We chose to deploy these in bright colours on social media and promotional literature, allowing the brand to shout or whisper depending on the context.