Hell's Kettle is an organic farm in County Wicklow. They're passionate about running the farm in the way nature intended. They grow hazlenuts and fruit and raise cow's and turkeys. We developed an identity for them that reflected the simplicity and honesty of their approach. The simple HK branch logo was informed by very early 'farmers marks' which were simple line drawings. We also rooted all text and imagery in the location and how it changes across the seasons, which was clearly one of the most important factors for them.