Horse Racing Ireland Rebrand

2019 Selection

Designed by Stephen Kiernan, Eamonn Hall, Andrew Duffy and Fergal Adams at Atomic

Photography: Myles Shelly

Categories: Identity

Industry: Corporate

There are a million moments that come together to create the electric atmosphere at a horse racing event. We worked with HRI to create a fresh, digital friendly identity and a brand platform to bring these moments to life. 

Horse racing has a footprint in almost every town and townland in Ireland, however, the sport of horse racing faces many of the challenges of other event-based organisations. The rebrand of the organisation was one of the first steps in tackling these challenges while making the sport and entertainment experience more appealing to key target audiences and motivating an internal audience around the range of key services that HRI provides to the industry and to the community.