House of Lor

Designed by Emma Connolly at RichardsDee

Categories: Identity

Industry: Commercial

Do you feel an affinity for Ireland and things Irish? If so, you are among our defined target market for a brand new range of Irish Celtic Jewellery. Our strategy was to position the new collection not only to tourists and the Irish diaspora but to also attract a native audience.

House of Lor jewellery is designed and crafted in Ireland, using 100% Irish gold. The collections are grounded in Irish heritage but delivered in a contemporary and confident way. In our view, this new brand initiative had significant potential appeal to a broad range of ages and audiences, both national and international. Our challenge was to create the showcase.

We wanted to amalgamate folklore with fashion in order to create a unique positioning for the new brand. We put brand storytelling at the heart of the brand strategy and delivered the name HOUSE OF LOR.

LOR emanates from folklore and the addition of the descriptor HOUSE delivers strong fashion credentials to the brand. ‘Rare Irish Gold at Heart’ is our unique brand proposition as it accurately and emotively reflects the core brand truth. From a brand storytelling perspective, our client has stories worth sharing.

Elegant black & white lifestyle photography coupled with full colour imagery of the collections completes the picture, bringing the concept and the product very much alive.