House of Waterford Crystal (2010)

Designed by Rocky Grennell at designworks

Photography: Diver Aguilar

Designer: Ross Curran

Categories: Identity

Industry: Commercial


In 2010, Waterford Crystal opened their new flagship visitor centre and retail store in the heart of Waterford City. We created a visual identity inspired by the master craftsmen at the House of Waterford Crystal. A photography campaign capturing their flashes of genius provided the hero imagery across all communications.