Designed by Brian Nolan, Naoise Ó Conchubhair and Pierce Cunnane at Detail. Design Studio
Building on the visual identity system we established for IADT over the past number of years, Create Your Future is a multi-platform communications and advertising campaign aimed specifically at prospective undergraduate students. The campaign leans heavily on a bespoke typographic animation style and revolves around a custom built microsite. The messaging was shared through a targeted billboard campaign and both paid and organic social media posts. The campaign contributed to a measurable increase in awareness of IADT and higher year-on-year intake of undergraduate applications.