IADT Gradshow 2015

2015 Selection

Designed by Eric Lynch and Axel McHugh at IADT, Dun Laoghaire

Creative Direction: Shirley Casey

Creative Direction: Gerard Fox

Creative Direction: John Montayne

Printing: Impress Printing Works

Site Photography: Eric Lynch

Studio Photography: Axel McHugh

Categories: Identity / Exhibition / Print / CD / Vinyl / Cassette / Promotional / Signage / Wayfinding

Industry: Corporate / Education

Tags: Campaign / Event

This was a collaborative project, designed over a two-week period by Axel McHugh and Eric Lynch, it was overseen by tutors from the Visual Communication Design programme, at IADT. The brief required the design of a flexible identity for the Graduate Exhibition of 2015.

A key consideration required the signage system to be cost-effective and easy to implement across the college campus.

We achieved this by designing ‘slap-up’ style, vinyl signage—smaller call-to-action speech bubbles reinforced the message.

The identity was well received—footfall for the graduate exhibition increased on the previous year, growing from 750 to 1400 visitors for the opening night.