IADT Interior Graphics & Signage

The new Digital Media Building at IADT, completed in May 2025, is a contemporary hub for making, learning and collaboration. We developed a signage and environmental graphics programme that supports effortless navigation while expressing the building’s role in creative practice and digital culture — central to IADT’s identity.

A clear, consistent wayfinding system and bold environmental graphics bring energy and character to key moments in the journey, helping the building feel legible, welcoming and alive.

The visual language draws on the creative process and digital media formats as conceptual starting points, translating them into interventions that celebrate making and experimentation across the space. Inclusivity and sustainability informed key design decisions — from accessibility-led layouts and legibility to durable, adaptable materials chosen to reduce impact over time.