This was a continuation of our work on the IAPI industry report. Having established the digital framework 3 years ago the site now provides 5 years worth of rich, interactive data. Making it more useful to understand industry trends and movements.
As with previous years we helped translate the data into a series of key points, making them understandable, relevant and sharable to the industry at large. We worked with illustrator/animator Rob Gavin, continuing our approach of also using the report as a platform to support and promote new illustration talent.