Designed by Brian Nolan, Naoise Ó Conchubhair and Keith Byrne at Detail. Design Studio
Project Manager: Leonie Henson
Photography: Matthew Thompson
After a period of research and strategic development we worked with IMMA to extend their brand across all internal and external touchpoints.
We revised the wordmark and developed the dual language logotype. Working directly with Neubau in Berlin we designed a display version of their NB Grotesk typeface to accommodate the spacing and modification to accents required for applications in Irish. A colour palette which allows for multiple brand colours as well as a system to allocate programme or exhibition colours was also introduced. These elements are brought together with a series of frameworks for all internal and external communications, including digital templates for advertising and general visitor and member updates. All designed to allow for creative flexibility and ease of use by internal teams.