IMMA — 100 Years of Self Determination Conference (2022)

As part of the Decade of Centenaries, the Irish Museum of Modern Art held an international research conference to mark a century since the formation of the Irish Free State. The project will continue to grow throughout 2022–23 with an extensive public engagement programme, culminating in a large exhibition in 2023. We were invited to develop an identity that considered the role of the arts in the formation of the State, how the new Free State was received from a global perspective and how ideals of self-determination developed around the world, post WWI.

As the initial part of the programme was centred around user-submitted historic photography, we chose a typographic approach that could accommodate a wide range of material. A graphic device was developed from IMMA’s brand identity, that expanded, contracted, masked and acted as a dynamic backdrop for the information. Social media and conference screens used motion to emphasise the passage of time, resulting in a varied counterpoint to the dense academic content of the conference itself.