IMMA Members

Based on the iconic archways found in the courtyard colonnade at the Irish Museum of Modern Art, we developed a new visual identity for the museum's membership programme.

Working within the existing overarching IMMA brand, we used this architectural feature, reflective of the access that the programme grants, to create a graphic framework that starts with the M for members but can expand and contract for all communications requirements.

Using this system, we delivered their launch campaign, website and email banners, members-only merchandise and the physical member's card itself.