Inis Meáin 2020

2020 Selection

Designed by Keith Byrne, Naoise Ó Conchubhair and Brian Nolan at Detail. Design Studio

Photography & Video: Matthew Thompson

Studio Photography: Packshot

Categories: Promotional / Website / Print / Editorial / Moving Image / Social Media

Industry: Commercial

Tags: Art direction / Campaign / Fashion


Inis Meáin Knitting Company make contemporary Aran knitwear that takes inspiration from their archive of traditional workwear patterns and colours. Each year we produce a campaign and promotional material for both of their seasonal collections that involves photography, collection brochures and exhibition materials. In 2020, our role expanded as we helped them transition from a mostly wholesale operation into a stronger direct to consumer offering. This involved redesigning core elements of their website and developing new templates that allowed for deeper product specific storytelling, both on the website and in promotional emails. We also took over the responsibility of producing all of their social media content, which gave us the opportunity to expand on the visual language of the brand.