Innovate Dublin


Designed by Clara FitzGerald and Seán O'Beacháin at So&So

Categories: Identity

Industry: Charitable

Innovate Dublin is a social enterprise initiative that helps bring great ideas to life for the benefit of local communities and organisations. Their tone is warm and vibrant, professional and optimistic. We worked with the team on their rebrand, retaining the name but creating their new identity – logo, tagline, language, image style and subsequent print applications.

The logo we created is a monogram based on the initials ‘i’ and ‘d’. This continuous line represents a journey, a path between two points suggesting motion and connectedness. The colour palette is professional with vibrant colours to represent boldness.