We were briefed to design packaging for the new food to go offer from Insomnia Coffee Company. We designed packaging for approximately 30 products in the range which included sandwiches, wraps, salads, granola cups and a premium range. Our aim with this project was to create vibrant eye catching packaging, which would grab the attention of their customers, who would visit Insomnia primarily for their coffee.
The use of kraft board coupled with ‘potato print’ style illustration gives the packaging a warm earthy feel, while the use of bright colours for the labels and flavours give it a contemporary edge. Insomnia are as meticulous when sourcing ingredients for their food as they are for their coffee, a fact they wanted to highlight. As such a suite of sourcing icons were designed and are used on pack to highlight the provenance of ingredients. Sales of the food to go offer increased by 15-20 percent in the first month after the launch of the new packaging.