Interiors By Caroline


Designed by Colm McCarthy (Freelance) with Colm McCarthy

Ruth Maria Murphy: Photography & Art Direction

Categories: Identity

Industry: Commercial


Award winning interior designer Caroline Flannery wanted to rebrand her business and showcase her more recent work online. She was ranking well online but needed to freshen up the website. A major concern was maintaining her strong ranking in search engines.

We created a new identity which was based on her classical design style with a strong emphasis on maintaining her personal approach to clients. We renamed the business Interiors by Caroline to keep that personal touch. The identity outputs included a logo, stationary, copper foil business cards, stamper and a portfolio website.

The website was simple and stripped back to allow the user to focus on the strong imagery. Subtle interactions and transitions were used alongside clean call to actions to help guide the user. The new site was implemented with a clear SEO strategy to not only maintain her ranking but improve it.