IrelandsEye - Just Breathe Collection 2020


Designed by Lorna Ryan McKeon and Ailbhe Diskin at Neworld

Project Manager: Mary Helow

Photographer: Louise Samuelsen

Stylist : Paula Hughes

Categories: Print

Industry: Commercial

Tags: Photography / Fashion

IrelandsEye Knitwear is a distinctly modern Irish brand, Dublin based and family-run for forty years.

IrelandsEye introduces a new theme each year to be presented at showcase. This year’s theme was ‘Just Breathe’. The Just Breathe Collection is an opportunity to re-discover the senses - to feel every grain and every texture and be completely tuned-in to the moment. It's a reminder to appreciate the beauty in small moments, like the wind in your hair or the lasting calm of a deep breath.

We layered open seaside photography with textural close-ups to mirror this concept. These close-ups paired with the use of a woven textured stock highlight the brand’s tactile nature and showcase the craftsmanship of the knitwear’s design. Light, open typography integrates with the imagery, allowing it to breathe.