Irish Amputee Football Association - Rebrand

The IAFA asked me to rebrand the organisation, moving away from a visual system that felt bland and unoriginal and towards something fit for a modern, digital-first world. The aim was to create an identity that better reflected the sport, its community, and the IAFA’s role as a national governing body.

Following in-depth client research with players and volunteers, a new core mark was developed that brings together the letters I and A while also referencing an amputee footballer in motion. This dual meaning gives the mark both clarity and character, expressing movement, strength, and progress in a simple, recognisable form.

The wider system is designed to be strong, congruent, and flexible, working consistently across digital and physical applications. It allows space to highlight the fun and inclusiveness of the sport, while still carrying the pride, credibility, and authority expected of a national sports body.