Irish Wildlife Trust

The Irish Wildlife Trust (IWT) has been protecting and advocating for nature in Ireland since its founding in 1979. A small dedicated team and a network of volunteers engage members at local and national levels to run events and practical conservation projects.

While their original logo, depicting a deer, had served them well, it was ill-equipped to represent the Trust in today’s digital world. The depiction of only one species also limited the organisation's perception. 

The visual goal was to create a new inspirational visual identity that represents wildness, people’s connection to nature and has the flexibilty to encompass the various organisational strands of the Trust.

The mark is an abstract depiction of the bushy tail common to Irish species such as the Fox, Red Squirrel, and Pine Marten. This type of tail provides the animal with balance, protection from the cold, and allows species to communicate with each other. The tail mirrors how the IWT acts with integrity and balance, its commitment to protecting and restoring nature, and its use of advocacy and education to communicate with its diverse audience.

The two exaggerated cuts in the mark add a wildness to the identity—this is emphasised by cropping and scaling the tail to create further naturalistic forms. These are layered and combined with people and animals to represent our connections with nature across the extended IWT identity.