The National Women’s Council of Ireland (NWCI) is Ireland’s leading women’s membership organisation seeking equality for women. We worked with NWCI on the branding, video, web design and development of ‘It Stops Now’, an international campaign that aims to prevent and combat sexual harassment and violence and build a culture of zero tolerance in third level institutions throughout Europe.
The aim of the ‘It Stops Now’ campaign is to raise awareness of the prevalence of gender-based harassment and violence in third level education and to engage both staff and students in combatting all forms of harassment and violence against women students. NWCI lead the campaign with project partners in Cyprus, Lithuania, Scotland and Germany. Each project partner worked with higher education institutions, statutory agencies and NGOs.
We worked with the team at NWCI to create a brand identity and project content that would resonate with students and staff at third level institutions around Europe. This brand had to have the ability to capture people’s attention and provoke a response. The goal of the project is to generate awareness but also connect with the third-level community to show them that they have the power to make the change.