Jameson 2020 Limited Edition Bottle design

The 2020 Jameson limited edition bottle design.

I wanted to take it down a inclusive route, pushing the idea that no matter where you are in the world you can you relate to the visual story. I wanted the label to show the story of a night out between friends, with small icons to represent different parts of a familiar story.

I came up with the concept and then hand drew every element on each part of the bottle, eventually digitising them to get them ready for print.

The bottle is available in Japan, Canada, Poland, Czech Republic, New Zealand, Slovakia, Austria, Romania, Switzerland, Italy, Estonia, Hungary, Croatia, Norway, Korea, Greece, Serbia, Slovenia, Jordan, Lebanon, Malta and the two Jameson distilleries in Dublin and Cork.