Joe's + Bros


Designed by Deirdre Breen and Deirdre Corcoran at Chapter.

Categories: Identity

Industry: Commercial

Three friends united to create Joe's + Bros. The café is situated close to University College Cork and their target customer is of college age. The name Joe's + Bros led to interesting discussions within the studio and with the client! We introduced the pink to soften the name and the brand was signed off the minute we presented it.