Kearys Carstore

2017 Selection

Designed by Deirdre Breen and Deirdre Corcoran at Chapter.

Categories: Identity

Industry: Commercial

We worked with Kearys Motor Group to create a new brand within their portfolio. It was their first venture into the second hand car market, their vision was to create something fun and vibrant. Everything about Carstore is different. They offer more in terms of service and are extremely competitive on price.

Once the identity we created was signed off we embarked on our largest interiors project to date - over 17,000sqft. We inserted a bright pink shipping container at the entrance and a second container as the ZoomZoom café. Our goal was consistent use of the simple circle shape - this links the interior and brand.

We created bespoke signage similar to stop signs and took the circles through doors, fencing and a purpose built café area.

The data told us that family cars were going to be a large portion of the business. With this in mind we focused on a play area that would occupy kids, allowing parents to focus. The dinky park was born. We designed interlocking tables that hold a bespoke miniature city all designed inline with the brand and worked with multiple suppliers to get this made. We designed a fussball table including team jerseys and a larger city scape to frame the kids area and allow kids to interact with the space.