Keeper Pictures Identity

Keeper Pictures are a female-led multi-award winning film and TV production company. Keeper work with diverse talent to create meaningful, entertaining and ambitious stories that move audiences and culture. Building on the strategy by our sister company Wove, we worked with Keeper to create a new name, identity and website.

To reflect their unique position in the market, we developed a brand that is brave and bright, using a vibrant and sophisticated palette of colours complimented by a soft serif typeface. Keeper bring a professional and creative edge to all of their productions. To bring a bit of this joy to the brand we introduced a playful set of icons which provides each piece of work with its own distinct identity within the overall brand.

Aligning to sustainability goals, the website celebrates Keeper’s work through bold imagery while remaining as lightweight, and as environmentally friendly as possible. We used custom-built components on the site, optimised images, deferred video loads, and designed pages which accommodated Keeper’s beautiful work without relying on huge file sizes. For example, we used 'cinemagraphs' in place of video by layering a transparent image animated through code over a still background image. These measures ensured the site had a small carbon footprint without compromising the quality of the work.