Designed by Rocky Grennell and Hilary Goudie at designworks
Martin Gaffney: Strategy
Hilary Goudie: Illustrator
Clare Mason: Project Manager
Trevor Hart: Photography
Tags: Food and drink
La Cuisine is an award-winning cookware business, owned and run by a Donegal husband and wife team who share a passion for cooking, and have almost 20 years experience producing quality artisan cookware.
The brand challenge was to reposition La Cuisine Cookware with a clearly articulated, compelling brand proposition and vision, and to express this through a re-designed packaging and promotional suite. Underpinning the reposition was a requirement to develop the brand story – interpreted through photography and visual imagery – promoting La Cuisine’s key brand attributes (tradition, passion, design craft).
La Cuisine produce cast iron pots and pans for domestic and commercial use. They’re elegantly designed, beautifully crafted and rock solid – and we really wanted the brand to be evocative of the tradition of food and hospitality, but appeal to a younger, discerning, contemporary consumer. La Cuisine differentiates itself in a competitive category – in the way they do business, and the products they offer.